Sunday March 21, 2010 6:17 AM ET
SmartMoney
Published March 7, 2008  |  A A A
SmartMoney Magazine by Raymond Sokolov (Author Archive)

The Best -- and Worst -- of Rachael and Emeril

THE GLUTTONS DANTE found in the third circle of hell lay in mud, pelted by rain. That sounds like light punishment compared with the harsh penance imposed on me this month by my editor at SmartMoney. "For 24 hours," she announced, "you will watch the Food Network." Thus began a full day (and night) of 30-minute meals, essential Emeril, thrills of the grill, of Paula and Giada and Rachael — all my "favorite Food Network faces."

I have not experienced water-boarding, but I can now relate to the sensation of drowning. The poet Rimbaud may have captured my state of mind after this marathon of relentlessly peppy cooking instruction. His phrase: "total sensory chaos."

Part of the Food Network technique, which our interrogators at Gitmo might consider, is to bombard the viewer with surreal imagery that challenges mental equilibrium. Ina Garten, the Barefoot (and pudgy) Contessa, prepares beach food for summer visitors to the East End of Long Island — while snow falls outside my window. Paula Deen, having apparently finished with her downmarket distortion of Southern food, moves on to Southeast Asia, gabbily splashing fermented fish sauce and showing off fresh Kaffir lime leaves. Giada De Laurentiis, smiling like a toothpaste ad, looks svelte and trim while reporting from behind the scenes at a Waldorf-Astoria charity dinner, which must have taken place some time ago — Food Network regulars by now know about Giada's unintentional pregnancy, only four months from term when I saw the segment.

For more SmartMoney Magazine features, turn to the March issue.

Then there's the equally disorienting sense of déjà vu. The recipes tossed out on these shows too often feel like rehashes of "creative" recipes from a 1950s food magazine: crabmeat with oatmeal to provide crunch, prepared spice mixes.

The network's arc is decidedly downmarket, with hosts like the toothsome blonde Sandra Lee. (I can't imagine Julia Child breaking in to TV on this network — not cute, not smooth.) Lee's program features "semihomemade cooking" — like corned-beef hash whose basic ingredient is a deli sandwich. Meanwhile, the accomplished (but commercial) cook Emeril Lagasse lost a show at the end of 2007. And Iron Chef Mario Batali, who got canned as Molto Mario, took his authentically creative act — and his beloved pig fat — elsewhere. As he recently put it, the Food Network has gone after the Wal-Mart customer and can't use someone who employs polysyllabic words.

Why do I care?

Because it's depressing to see that authentic presentations of great food and skilled cooking can't seem to garner the audience ratings that a profit-making network requires. It makes me sad to see Ina Garten's feeble knife skills exhibited to millions, while dozens of far more talented people who know how to chop and slice brilliantly don't make it on the air.

But a few first-rate cooks have survived in this ruthlessly mediocre medium — like Bobby Flay. Famous for his grilling and his menu of dishes from the American Southwest, Flay fills blue corn pancakes with shredded duck and shiitake mushrooms, a smart, delicious cadenza built on traditional regional cooking. He puts on a fun show, too, in his "throwdown" with two women who run a crepe restaurant in Austin, Tex. He can't master the women's technique of spreading a perfect circle of thin crepe batter on a griddle, so he falls back on the classic French method of twirling a skillet to let gravity do the spreading. It makes for a great lesson in technique.

Alton Brown plays the gastro-dweeb host of "Good Eats," the network's amiable gesture toward food science and history. One show, after revealing the original plant source of marshmallows (They come from a plant? Who knew?), proceeded to offer recipes I'm glad to know about while sidestepping vulgarities like that sticky white spread called Fluff — and its peanut-butter-laden cousin, the Fluffernutter.

The best thing about Mr. Brown is his ability to explain what he's doing without seeming schoolmasterly. His flashier confreres glide over obvious opportunities to educate their audience, substituting lip-smacking self-congratulation for basic information. Emeril devotes a whole segment to terrines without saying what they are or bothering to tell viewers that the vegetable terrine he is concocting would have been a revolutionary dish in France as recently as 1970. And his casual substitution of plastic wrap for thin slices of fatback as a terrine-mold liner goes unmentioned, when a quick flashback to the original farmhouse world that brought us terrines using fatback would have greatly enhanced the show.

Rachael Ray understands this. She may owe her huge popularity to a bouncy appeal, breezily articulate delivery and grace at the stove — but I'd like to think that at least part of what has made her America's bestselling cookbook author is a serious commitment to promoting real food and real ingredients. Where other Food Networkers may throw dried herbs on their concoctions, Ms. Ray flashes a bouquet of fresh leaves. She lets viewers know about the origin of her puttanesca sauce in Italian brothels. While Ina Garten can't be bothered to explain why she can leave muffins all mixed, molded and ready to go overnight (because double-acting baking powder doesn't start really aerating the dough until it's heated in the oven), Rachael is a fast-talking fount of knowledge. She can slice, too, and I even began to like the way she calls extra-virgin olive oil "E.V.O.O."

Another good thing about the Food Network: Tacky as most of the food is, it's better than what you see on the constant commercial interruptions. My fave: Banquet Crock-Pot Classics. "It does the cooking, so you don't have to."

Chestnuts on Disk
With DVDs foodies can travel back in time and cook with some of the 20th century's finest chefs — or, in one case, a fine British comedian.

The French Chef
Starting in 1963, in black and white on Boston public television, Julia Child, with her warbling delivery, food-dropping awkwardness and rock-solid knowledge, transformed the way Americans cooked and thought about food.

Fast Food My Way
Jacques Pépin apprenticed in an old-fashioned French restaurant, served as private chef to Charles de Gaulle and eventually became a peerless teacher. Here he focuses his experience and skills on creating fast food of maximal quality.

Wine for the Confused
Best known for his comic turns with Monty Python and on Fawlty Towers, John Cleese is also a serious oenophile. On this disk, he and his wife, psychotherapist Alyce Faye Eichelberger, genially demystify the world of wine.


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User Comments
Posted by: SueatFoodNetworkMusings.blogspot.com
Sorry, but your lack of insight about the Food Network is stunning. Judging Rachael Ray as its best example and blasting the beloved Ina for her lack of kitchen skills is really getting it wrong.
Rachael Ray could have chosen to go another way - she has the work ethic, ingenuity and discipline - but she's chosen to appeal to the least common denominator with her ground meat based cooking and her constant shilling of kitchen merchandise. (The potholder/dishtowel, the size of a bath sheet, is my favorite. One day, it's going to catch on fire as she uses it near the stove.)
Ina Garten, on the other hand, consistently comes up with delicious, usable and often very stunning recipes. Her warmth and inviting spirit draw her viewers in. In all the criticism I've ever heard of Ina - it usually has something to do with her use of amazing quantities of butter - I have NEVER encountered anyone questioning her cooking prowess. AND comparing her unfavorably to Rachael Ray is definitely a f...(Read more of this comment)
Posted by: RoseBowlRosie
Sorry, don't agree with you. OK, so Ina's no Samurai knife wielding magician, but her recipes are great. We ADORE her layering of flavours and laidback hostess style. She takes the terror out of entertaining!
Rachel Ray is so perky with that arm waving and fingernails on the blackboard voice. Her restaurant shows with cutlery waving menace the wait staff and her table manners are a disgrace. I run for the remote off button.
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